collects, uses and discloses your Personal Information when you visit or make a
Personal data is defined by the UK GDPR and the Data Protection Act 2018
(collectively, “the Data Protection Legislation”) as ‘any information relating to an
identifiable person who can be directly or indirectly identified in particular by
reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
After reviewing this policy, if you have additional questions, want more information
about our privacy practices, or would like to make a complaint, please contact us by email at firstname.lastname@example.org.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your
interaction with the Site and information necessary to process your purchases. We
(including the information below) as “Personal Information”. See the list below for
more information about what Personal Information we collect and why.
o Purpose of collection: to load the Site accurately for you and to
perform analytics on Site usage to optimise our Site.
o Source of collection: Collected automatically when you access our Site
using cookies, log files, web beacons, tags or pixels.
o Disclosure for a business purpose: shared with our processor Shopify.
o Personal Information collected: version of web browser, IP address,
time zone, cookie information, what sites or products you view, search
terms and how you interact with the Site.
o Purpose of collection: to provide products or services to you to fulfill
our contract, to process your payment information, arrange for shipping
and provide you with invoices and/or order confirmations, communicate
with you, screen our orders for potential risk or fraud and when in line
with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
o Source of collection: collected from you.
o Disclosure for a business purpose: shared with our processor Shopify.
o Personal Information collected: name, billing address, shipping
address, payment information including credit card numbers, email
address and phone number.
Customer support information
o Purpose of collection
o Source of collection
o Disclosure for a business purpose
o Personal Information collected
o Purpose of collection: to provide customer support
o Source of collection: collected from you
o Disclosure for a business purpose
o Personal Information collected
The Site is not intended for individuals under the age of 18.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our
services and fulfil our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how
Shopify uses your Personal Information
We may share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you.
We use Google Analytics to help us understand how our customers use the
Site. You can read more about how Google uses your Personal Information
here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out
of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share information about your use of the Site, your purchases and your
interaction with our ads on other websites with our advertising partners. We
collect and share some of this information directly with our advertising
technologies (which you may consent to, depending on your location).
We use Shopify Audiences to help us show ads on other websites with our
advertising partners to buyers who made purchases with other Shopify
merchants and who may also be interested in what we have to offer. We also
share information about your use of the Site, your purchases and the email
address associated with your purchases with Shopify Audiences, through
which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page
You can opt out of targeted advertising by:
· FACEBOOK - https://www.facebook.com/settings/?tab=ads
· GOOGLE - https://www.google.com/settings/ads/anonymous
· BING - https://advertise.bingads.microsoft.com/en-
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
We use your personal information to provide our services to you, which include:
offering products for sale, processing payments, shipping and fulfilment of your
order and keeping you up to date on new products, services and offers.
Personal data is defined by the Data Protection Act 2018 and the UK General Data
Protection Regulation (the “UK GDPR”) which is collectively known as, “the Data
Protection Legislation” and defines personal data as any information that relates to an identifiable individual, directly or indirectly, through an identifier.
We are also subject to the EU General Data Protection Regulation (EU GDPR) for
data collected, processed, and used in the European Economic Area (EEA).
Personal data means any information that relates to an identified or identifiable
individual, and they are known as the data subject. The information includes but is
not limited to, information such as your name, contact details, feedback, and services received, as well as less obvious details such as identification numbers, electronic location data, IP address, operating systems, and online identifiers.
We process your personal information under the following lawful bases:
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights
When you place an order through the Site, we will retain your Personal Information
for our records unless and until you ask us to erase this information. For more
information on your right of erasure, please see the ‘Your rights’ section below.
You have the right to object to processing based solely on automated decision-
making (which includes profiling) when that decision-making has a legal effect on
you or otherwise significantly affects you.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
Temporary blacklist of IP addresses associated with repeated failed
transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses.
This blacklist persists for a small number of days.
Your rights - GDPR
You have the right to access the Personal Information we hold about you, to port it to a new service and to ask that your Personal Information be corrected, updated or erased. If you would like to exercise these rights, please contact us through the
contact information above.
Under the Data Protection Legislation, you have the following rights, which are able to do requests without charge. They are as follows:
a) The right to access – this is the right to obtain from us confirmation of whether
personal data concerning you is being processed, and, where that is the case, access to that personal data and various other information and/or rights about the personal data we hold about you.
b) The right to rectification – this is the right to obtain from us, without any undue delay, the putting right of inaccurate personal data concerning you.
c) The right to erasure – this is the right for you to request, in certain circumstances, for us to delete or otherwise dispose of any of your personal data relating to you.
d) The right to restrict – this means that you can request that, in certain circumstances, we restrict (i.e., prevent) the processing of your personal data.
e) The right to data portability - this means that, in certain circumstances, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another data controller.
f) The right to object – in certain circumstances, you can object to us using your
personal data for a particular purpose or purposes, such as direct marketing.
g) The right not to be subjected to automated decision-making – you have the right not to be subject to a decision based solely on automated processing and profiling. We do not use your personal data in this way.
h) The right to withdraw consent. This means that, if We are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided at the top of this policy.
It is important that your personal data is kept accurate and up-to-date. If any of the personaldata we hold about you changes, please keep us informed as long as We have that data.
If you have any concerns regarding our use of your personal data, please do not hesitate to contact us by using our details in the ‘Contact’ section. We would like to resolve any issues internally, we appreciate the opportunity to address your concerns directly.
Transferring your data
We will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.
A cookie is a small amount of information that’s downloaded to your computer or
device when you visit our Site. We use a number of different cookies, including
functional, performance, advertising and social media or content cookies. Cookies
make your browsing experience better by allowing the website to remember your
actions and preferences (such as login and region selection). This means you don’t
have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimise your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of
Name, Function and Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation
through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy
_shopify_tm Used for managing customer privacy
_shopify_tw Used for managing customer privacy
_storefront_u Used to facilitate updating customer
account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping
cart_currency Used in connection with shopping
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer
master_device_id Used in connection with merchant
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y
depending on value storefront_digest Used in connection with customer 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session
Reporting and Analytics
Name, Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that
removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to
accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.
Please note that blocking cookies may not completely prevent how we share
information with third parties such as our advertising partners. To exercise your
rights or opt-out of certain uses of your information by these parties, please follow
the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note we do not alter our data collection and usage practices when we detect such a signal from your browser.
As noted above, if you would like to make a complaint, please contact us by email
using the details provided under “Contact” above.
Last updated: May 2023
Abbie Bell - Company Director